For Publishers: Lessons from the Tech Industy on Survival

trilobites, © kevinzim, Creative Commons Attribution License

This is not going to be a nice post. Then again, many articles of late all around concerning the publishing industry’s survival haven’t been nice.

I make my meager living in a viciously competitive environment. To put it politely to the Big Publishing Five, for the last several decades you were never in as much danger as the Big Tech companies were in their infancy… and still are.

Not even giants like Microsoft, who strides the tech world as unto a Colossus, are ever truly safe. ((If you think being threatened by Linux is no big deal, just remember: IBM can eat Microsoft for breakfast, and is extremely interested in Linux….))

I’ll let that sink in.

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